The Neuro-Economics of Denial

Neuro Economics – the combination of economics, neuroscience, and psychology used to determine how individuals make economic decisions.

Neuro Science – any or all of the sciences, such as neurochemistry and experimental psychology, which deal with the structure or function of the nervous system and brain.

“Yes, It is clear, we as humans, have physical limitations to our minds. The consensus on short term memory is that most people are limited to retaining just seven items at once, or seven chunks of data- a physical limitation, hard wired into our brains. What if we were hard wired to effectively manage a limited number of personal relationships? If memory has a corresponding physical capacity why wouldn’t other functions of the brain?”

-Mars Sisson, “Are Humans Hard Wired for a Limited Social circle?”

Modern humans initially lived in tight knit groups of around 150 individuals, a random generalization.

Anthropologists have concluded based upon the physical basis of the coincidence, pre Human Tribes were limited to no more than 150 individuals which was determined by the size of the region. (Small Tribal Groups)

Robin Danban, a Biotech archaeologist extrapolated from the size of the 36-separate species of monkeys and apes. He accurately predicted the average group size for each of the species. He applied these same techniques to Human and he calculated the maximum “wear group size” for humans was 150 with an intimate circle size of 12.

Under these conditions, independent or iconoclastic thinking nay have been a threat to survival. We probably descended from thousands of generations of anatomically modern human beings for whom thinking independently had negative survival value.

Little wonder why people today show a strong disposition to modify their opinions to match those of the group and the masses. This could go a long way toward explaining why only a few of the educated population is prepared to think for themselves even where matters of grave importance is involved.

Gregory Berms, an economist and neuroscientist author of the book “Iconoclast” a book which suggests the wiring of most people’s brains keeps them from thinking independently.

Definition of iconoclast . 1: a person who destroys religious images or opposes their veneration. 2: a person who attacks settled beliefs or institutions.

According to Dr. Berms, Iconoclastic thinking is a minority trait. Most people were born to gravitate toward thinking and in turn overall acceptance.

The brain is hard wired to conform. A study was performed in which isolated individuals tested on their own determined the correct answer to a question 86% of the time. But when placed into a group atmosphere and told the group had come to the wrong answer almost 1/3 of the subjects abandoned the correct answer in order to conform to the prevailing group opinion.

Now consider this dilemma of the citizen contemplating the possible trajectory of the national economy over the next two decades.

You have the choice between formulating a conforming opinion or veering off in an independent direction, which will inevitably require a considerable effort of “iconoclastic” research and independent thinking.

Are you willing to accept the fact, the US Government has been lying to us for decades!!!

The government and our politicians have proven adept at hijacking your inborn inclination to conform your thinking to that of the small tribal group!

The politicians have been using your primal inclination to trim your opinions to those of the group to manipulate your perceptions of the economy in ways that will jeopardize your future.

Don’t believe them. Now more than ever, it is time for all of us to think for ourselves!